Edmonton, San Francisco


Redesigning the oldest movie brand online for AOL.

App & website design for Moviefone's 7M+ audience.


Redesigning an online property that is as old as the internet itself is no simple task. Over the years the website has undergone 10 major redesigns so it was important to take into consideration each one of the iterations to improve things further.

Services provided:
UX/UI design, visual design, content architecture, product design.

Concept v1


It was decided to take an incremental, iterative design approach to exploring and evolving Moviefone's website:


Introduction of these concepts resulted in several new trends set in the analytics world. These were introduced in the biggest redesign of Google Analytics, later in 2018.

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