Repositioning a Hilton Hotel for a More Premium Guest Experience
A visual refresh, content system, and social strategy designed to make the property feel more premium, consistent, and guest-ready.
Services provided
Branding Copywriting Social Marketing Photography Print Design
Celebrating 40 Years of Excellence
A bold, yet elegant milestone mark celebrating the hotel and brand. The handwritten detail introduces a human element, underscoring that this achievement is a true testament to the people behind it.
Hotel Photography
Photography for Embassy Suites San Francisco Airport Waterfront was developed through a series of smaller shoots to support the ongoing promotion of the property, events, amenities, and guest experience.
The hotel was captured at specific times of day when the architecture, atrium, and natural light made the property feel more dramatic, polished, and elevated.
Real events were also documented as they happened, creating authentic visuals for the website, social media, digital signage, campaigns, and booking platforms.
Digital Signage Design
Digital signage becomes far more effective when it creates a connected brand experience instead of functioning as a standalone advertisement.
In this example, the Happy Hour promotion combines cinematic lifestyle imagery with the actual menu guests will encounter at the restaurant, helping people instantly visualize the experience while also answering practical questions like what drinks and food will be served.
By carrying the same visual language, menu design, and atmosphere from the screen into the physical space, the signage creates continuity between discovery and real-world interaction — turning a simple hotel display into an extension of the brand experience itself.
Tap & Tavern Restaurant Menu Redesign
The Tap & Tavern menus were redesigned to address an inconsistent and difficult-to-manage system that had become a weak brand touchpoint.
Previously, menus were built in Word, lacked a consistent layout, were hard to update, and carried grammatical and formatting inconsistencies across versions. Nothing was properly templatized, which made every update slower than it needed to be.
The redesign created a cleaner, reusable menu system with stronger hierarchy, easier editing, and a more polished visual style. Custom graphics helped move the menus away from dry generic layouts and made them feel more specific to the restaurant, the hotel, and its waterfront location.
